Brand Ethics

Editorial
Art Direction
Typography
Copywriting

Brand Ethics: The Importance of
Ethics in Design and Branding —

There is increased awareness of the role brands play in today’s society. Brands occupy a large part of our cultural landscape and largely influence the world around out us.

The power of advertising and the influence of large brands, can have immense implications on society.  

It is important that designers consider how their decisions can affect the world around us. Looking through the lenses of integrity and morality this publication investigates the social responsibility of large brands and the design community.

Brand Ethics: The Importance of Ethics in Design and Branding —

There is increased awareness of the role brands play in today’s society. Brands occupy a large part of our cultural landscape and largely influence the world around out us.

The power of advertising and the influence of large brands, can have immense implications on society.

It is important that designers consider how their decisions can affect the world around us. Looking through the lenses of integrity and morality this publication investigates the social responsibility of large brands and the design community.

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ⓒ Edward Gray — 2018

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