Celebrating a life's work— Adrian Frutiger

Package Design
Art Direction
Typography
Copywriting

Adrian Frutiger who passed away September 10, 2015 was a Swiss typeface designer who influenced the direction of digital typography in the second half of the 20th century and into the 21st. His career spanned the hot metal, phototypesetting and digital typesetting eras.To mark the life of iconic type designer Adrian Frutiger, Outfit created a range of handcrafted Swiss chocolate bars that celebrates an iconic Swiss type designer in an iconically Swiss way.

Frutiger’s most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. Frutiger described creating sans-serif types as his ‘main life’s work’.

Like Frutiger’s own work, every element is marked by exactness, accuracy and attention to detail.

Typography must be as beautiful as a forest, not like the concretejungle of the tenements It gives distance between the trees, theroom to breathe and allow for life. — Adrian Frutiger

Adrian Frutiger who passed away September 10, 2015 was a Swiss typeface designer who influenced the direction of digital typography in the second half of the 20th century and into the 21st. His career spanned the hot metal, phototypesetting and digital typesetting eras.

Frutiger’s most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. Frutiger described creating sans-serif types as his ‘main life’s work.’

To mark the life of iconic type designer Adrian Frutiger, Outfit created a range of handcrafted Swiss chocolate bars that celebrates an iconic Swiss type designer in an iconically Swiss way.

Like Frutiger’s own work, every element is marked by exactness, accuracy and attention to detail.

Typography must be as beautiful as a forest, not like the concretejungle of the tenements It gives distance between the trees, theroom to breathe and allow for life. — Adrian Frutiger

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